Desafío Influencer

HBO Max

About the Case

A teenage reality show hosted by Ana Emilia in search of the next big influencer in Latin America. Content creators compete in a series of viral challenges to determine who will become the next Internet sensation.

Our Work

The starting point of this production was to bring to life the visual language that Ana Emilia envisioned for the show while working within the assigned budget. Within the production framework, our challenge was to adapt the working style of young influencers—who are used to the personal dynamics of social media—into a television format.